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KASHI COMPANY WARMS THE HEART WITH NEW READY TO EAT CEREAL



Heart to Heart® Warm Cinnamon Oat Cereal Provides a Delicious Way to Start the Day with More For Your Heart

LA JOLLA, Calif. (June 30, 2009) – Kashi Company, the premier natural food company, today announced the expansion of its Heart to Heart® cereals to include a new flavor that offers a tasty, heart-happy way to begin the day. Kashi® Heart to Heart® Warm Cinnamon Oat cereal combines cinnamon and warm spices with six natural antioxidants including green tea, white tea and grapeseed extract to provide a truly heart-warming start to the morning.

“Everyone needs a little variety in their morning routine, so we decided to spice up our popular Heart to Heart breakfast cereal with a new cinnamon flavor featuring hints of other warm autumn seasonings that make it stand out from others on the shelf,” says Keegan Sheridan, Natural Food and Lifestyle Expert at Kashi. “Best of all, for those who want a delicious and satisfying breakfast and are also looking to do more for their heart, this Heart to Heart cereal is certified by the American Heart Association*, making it a smart choice for breakfast.”

Similar to Kashi’s other Heart to Heart® cereals, Honey Toasted Oat and Oat Flakes & Wild Blueberry Clusters, the Warm Cinnamon Oat cereal targets heart health in three ways. First, it helps reduce the risk of heart disease by lowering cholesterol with one gram of soluble fiber from oats.** It also supports healthy arteries with six natural antioxidants and three B vitamins. Lastly, this new cereal promotes healthy blood pressure because it is low in sodium.***

Each serving of Kashi® Heart to Heart® Warm Cinnamon Oat cereal has 5 grams of fiber, 4 grams of protein, low fat and low sodium. This cereal also provides 12 grams of whole grains, a quarter of the recommended daily amount.

“At Kashi, we encourage everyone to make small changes to help their heart and overall health,” continued Sheridan. “Our Warm Cinnamon Oat Cereal is a tasty way to do more for your heart.”

Kashi Heart to Heart Warm Cinnamon Oat cereal will be available at grocers nationwide in 12.4 oz. boxes beginning in June 2009.

* Kashi® Heart to Heart® Warm Cinnamon Oat cereal meets the American Heart Association’s food criteria for saturated fat and cholesterol for healthy people over age 2. ** In a diet low in saturated fat and cholesterol, 3 grams of soluble fiber daily from whole grain oats may reduce the risk of heart disease. *** Heart to Heart is low in sodium and may reduce the risk of high blood pressure as part of a low sodium diet.

About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars, shakes and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles, and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Vive® Digestive Wellness cereal; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi Mighty Bites® cereal; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars, TLC® party and snack crackers, and Kashi™ TLC™ Chewy Cookies; Kashi® All Natural Frozen Entrées; Kashi™ All Natural Frozen Pizzas; Kashi® All Natural Pocket Bread Sandwiches; Kashi® Honey Sunshine™ cereal, Kashi U™ and Kashi™ 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook http://apps.facebook.com/challenge_yourself/
 

INTRODUCING HAIR RULES™-- Hair Care and Styling Solutions for a Multi-textural World --


NEW YORK (January 2008) - For decades, women with textured hair (defined as kinky, curly and wavy) have waged a war with themselves. They’ve struggled with hair that by “mainstream” standards is perceived as unfashionable, unprofessional and unacceptable. Surprisingly, approximately 60 percent of the world’s population has textured hair, yet, so many of these women lack the knowledge and tools to enhance its natural beauty.

Introducing Hair Rules, an integrated collection of cleansers, conditioners and styling aids specifically formulated for kinky, curly and wavy hair. Textured hair is prone to being dry, brittle and frizzy. As a result, it expands and separates, diminishing the natural curl pattern, and making it difficult to tame and style. Hair Rules overcomes extreme dehydration to yield defined, lustrous, frizz-free curls with an exceptional blend of softeners and hydrators.

Hair Rules is the brainchild of Anthony Dickey, a salon, editorial and celebrity stylist who has worked with clients such as Michele Obama, Rihanna, Minnie Driver, Kelis and Sarah Jessica Parker. In 2003, Dickey wrote a book entitled, Hair Rules The Ultimate Hair care Guide for Women with Kinky, Curly and Wavy Hair (Random House), in an effort to educate women about how to properly care for textured hair, and help them overcome negative stereotypes associated with hair that is not straight.

The inspiration for Hair Rules came from Dickey’s first-hand experiences with women day in and day out who lamented the state of their textured hair – and wanted something different. “I always believed that helping women love their hair the way it was meant to be, was an essential first step towards getting them to love themselves – just the way they are,” says Dickey.

A Closer Look at the Conventional Product Landscape

“With a few exceptions, there’s a surplus of shampoos on the market that are entirely too drying for textured hair,” explains Dickey. “These products strip the hair of its natural oils, and then try to replace it with conditioners that only serve to perpetuate a cycle of hair frustration. “The fundamental shortcoming lies in a lack of education by the industry on how to properly care for this particular hair type,” continues Dickey.

Typically, products geared to the kinkiest of textured hair have been relegated to their own special section in the drugstore aisle. There are generally two types: those that chemically alter and those that tame with greasy or waxy ingredients. Geared to smooth styles, these products neither promote nor celebrate the natural texture of kinky hair. On the other hand, the few products that do are niche by comparison, hard to find and lack simplicity.

In Dickey’s opinion, of the products marketed to (non-kinky) curly hair, they typically offer a one-dimensional approach, requiring some degree of trial-and-error experimentation, and don’t always address the multiple textures of an ethnically diverse world. “What these women really need is the knowledge, and a set of standards in hair care and styling, to address their hair’s special needs,” says Dickey.

Introducing a New Set of Rules

Hair Rules is the FIRST and ONLY hair care line specifically created for ALL TEXTURED hair – across the texture spectrum – for wash-n-go results. Each Hair Rules product contains a combination of moisturizers, strengtheners and shine-enhancing ingredients, including panthenol, honey, Hawaiian ginger root extract, hops, job’s tears and hydrolyzed wheat protein. The collection, infused with fresh, Caribbean-inspired notes of zesty citrus, clean florals and warm spices, is designed to be easy to use, liberating women from a complicated routine to produce healthy, bouncy, beautiful curls.

Hair Rules launched in April 2008 at www.hairrules.com and is also available at Ricky’s New York, blissworld.com and naturallycurly.com.

 
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