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KASHI COMPANY INTRODUCES tlc™ FRUIT & GRAIN BARS AS ANOTHER TASTY WAY TO SNACK NUTRITIOUSLY


TLC™ Family Grows to Include New Delicious Layered Granola Bar

LA JOLLA, Calif. (January 2009) – Kashi Company, the premier natural food company, today announced that it will expand its TLC™ family to include an original, new layered granola bar with the introduction of TLC Fruit & Grain Bars. This one of a kind bar, made with real fruit and all-natural goodies, will come in three distinct and delicious flavors: Dark Chocolate Coconut, Pumpkin Pie and Raspberry Chocolate.

“We’re proud to announce our new TLC Fruit & Grain Bars because they’re made with real fruit in tasty flavor combinations and they have real nutrition – 4 grams of fiber and protein in every bar. Plus, there’s nothing like it out there,” says Keegan Sheridan, Natural Lifestyle Expert for Kashi. “We’re really excited to offer something completely new and different.”

Keeping with the Kashi passion for creating all-natural, good-for-you snacks, the TLC Fruit & Grain Bars are made with Kashi’s signature blend of rolled Seven Whole Grain chewy granola for hearty, natural goodness you can see and taste. Each bar features a thick layer of real, soft fruit and nuts. Additionally, TLC Fruit & Grain Bars contain fiber and protein, 0 grams of trans fat, and are free of highly refined sweeteners and artificial ingredients.

The all-natural Kashi™ TLC™ Dark Chocolate Coconut Fruit & Grain Bars contain plenty of rich, dark chocolate, plus delicate strands of coconut and crunchy walnuts for a delightfully sweet combination.

Pie lovers will enjoy the delightful blend of real soft fruit, pumpkin and warm pie spices, sprinkled with pecans in Kashi’s TLC Pumpkin Pie Fruit & Grain Bars.

Kashi TLC Raspberry Chocolate Fruit & Grain Bars are full of natural goodies. They’re topped with a layer of raspberry puree and soft fruit mixed with yummy chocolate, and then sprinkled with crunchy almonds for a sweet surprise.

TLC Fruit & Grain Bars will be sold in packages of six in grocer aisles nationwide beginning in January. For more information please visit www.kashi.com.

About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars, shakes and waffles; Kashi® Heart to Heart® cereal, instant oatmeal and waffles; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Vive® Digestive Wellness cereal; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi Mighty Bites® cereal; Kashi® Organic Promise® cereals; Kashi® TLC™ chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars, TLC® party and snack crackers, and Kashi™ TLC™ Chewy Cookies; Kashi® All Natural Frozen Entrées; Kashi™ All Natural Frozen Pizzas, Kashi® Honey Sunshine™ cereal, Kashi U™ and Kashi™ 7 Whole Grain Pilaf.

 

KASHI COMPANY WARMS THE HEART WITH NEW READY TO EAT CEREAL



Heart to Heart® Warm Cinnamon Oat Cereal Provides a Delicious Way to Start the Day with More For Your Heart

LA JOLLA, Calif. (June 30, 2009) – Kashi Company, the premier natural food company, today announced the expansion of its Heart to Heart® cereals to include a new flavor that offers a tasty, heart-happy way to begin the day. Kashi® Heart to Heart® Warm Cinnamon Oat cereal combines cinnamon and warm spices with six natural antioxidants including green tea, white tea and grapeseed extract to provide a truly heart-warming start to the morning.

“Everyone needs a little variety in their morning routine, so we decided to spice up our popular Heart to Heart breakfast cereal with a new cinnamon flavor featuring hints of other warm autumn seasonings that make it stand out from others on the shelf,” says Keegan Sheridan, Natural Food and Lifestyle Expert at Kashi. “Best of all, for those who want a delicious and satisfying breakfast and are also looking to do more for their heart, this Heart to Heart cereal is certified by the American Heart Association*, making it a smart choice for breakfast.”

Similar to Kashi’s other Heart to Heart® cereals, Honey Toasted Oat and Oat Flakes & Wild Blueberry Clusters, the Warm Cinnamon Oat cereal targets heart health in three ways. First, it helps reduce the risk of heart disease by lowering cholesterol with one gram of soluble fiber from oats.** It also supports healthy arteries with six natural antioxidants and three B vitamins. Lastly, this new cereal promotes healthy blood pressure because it is low in sodium.***

Each serving of Kashi® Heart to Heart® Warm Cinnamon Oat cereal has 5 grams of fiber, 4 grams of protein, low fat and low sodium. This cereal also provides 12 grams of whole grains, a quarter of the recommended daily amount.

“At Kashi, we encourage everyone to make small changes to help their heart and overall health,” continued Sheridan. “Our Warm Cinnamon Oat Cereal is a tasty way to do more for your heart.”

Kashi Heart to Heart Warm Cinnamon Oat cereal will be available at grocers nationwide in 12.4 oz. boxes beginning in June 2009.

* Kashi® Heart to Heart® Warm Cinnamon Oat cereal meets the American Heart Association’s food criteria for saturated fat and cholesterol for healthy people over age 2. ** In a diet low in saturated fat and cholesterol, 3 grams of soluble fiber daily from whole grain oats may reduce the risk of heart disease. *** Heart to Heart is low in sodium and may reduce the risk of high blood pressure as part of a low sodium diet.

About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars, shakes and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, waffles, and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Vive® Digestive Wellness cereal; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi Mighty Bites® cereal; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars, TLC® party and snack crackers, and Kashi™ TLC™ Chewy Cookies; Kashi® All Natural Frozen Entrées; Kashi™ All Natural Frozen Pizzas; Kashi® All Natural Pocket Bread Sandwiches; Kashi® Honey Sunshine™ cereal, Kashi U™ and Kashi™ 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook http://apps.facebook.com/challenge_yourself/
 
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